One big thing I have noticed is the trends of the engagement ring have changed over the last 14 years while I have been in the industry. Not only in styles, metal choice, average size of diamonds but also in the way the rings are designed and chosen. More and more we are seeing couples making this life choice together. Traditionally the man would come and select a ring for his partner and it would all be a surprise. Now we are getting up to 40% of engagement ring sales chosen and designed by the couple.
The engagement ring is a big investment but most importantly it is a symbol of love that you want to be able to wear forever. It is a daunting thing for a man or women to do on their own but there is still something magical about the surprise and romance of the tradition.
With social media and the World Wide Web we have found a great way to keep this tradition alive and so far have had great success. What and How? Pinterest! We have regular customers, friends and referrals that use a private board that they only share with us. You may not know if your partner is planning on proposing or your husband planning a birthday present but keeping your inspirations on a boards so in the event of an engagement or anniversary they know we know your like, dislikes, styles and colour preferences but the romance of him designing something for you is still alive.
Here is an example of and inspiration board http://www.pinterest.com/tayhadesigns/example-engagement-ring-inspiration-board/
We love individually designing jewellery to perfectly suit each customer and a little bit of personal inspiration does go a long way. So share your board with us email@example.com and tell your partners about Tayha Designs and where to find us.